Search engine optimization is a tricky business, especially if you are learning the ropes. And one of the reasons why SEO can be tricky is based on the misconception that the practice is easy, and the results come quickly. The truth is that you need to settle in and learn some patience if you want to establish the best SEO strategy.
To help you, here is a short SEO best practices checklist. And if you want the chance to reach the first page of a search result, you are advised to learn as much as you can about the following:
1. The Dynamics Of Search Engines
First of all, you have to understand the platform you are trying to excel with. In this case, search engines become your prime focus, meaning you have to learn about what makes them tick. For example, search engines use algorithms to index sites at lightning. This is because search engines aren’t directly selling anything to online users. Instead, they are catering to the user experience, which is what you should be focused on as well.
Always stay current with the changes that are made to algorithms because it will influence your ranking power. Also, learn as much about search engine dynamics as you can to optimize your site effectively.
2. Content And Keywords
All the tweaking and changes to your site won’t mean a thing if the content you post isn’t informative or exciting enough. At the same time, the keywords or phrases you choose are just as crucial.
Not only do the keywords link you to the users searching online, but they also tell users what to expect from your content. So if you are using popular keywords that don’t hold any relevance to your content, expect the site to reach spam status quite quickly.
3. The User Experience
A question that should always be part of your SEO best practices checklist is whether the users have a good experience in general. Can they easily navigate to the pages that interest them? Did you add media or videos to make the articles more engaging? How many distractions are on the site, like flashing banner ads? More specifically, what aspects of your site can potentially tick off visitors? The user experience for websites also depends on the purpose of the site. E-commerce SEO is much more focused around user experience since customers are likely going to purchase in real time.
4. Speed And Responsiveness
If your website doesn’t have a quick loading speed, you are putting yourself at a significant disadvantage. Online users are all about speed, and if your home page takes more than 2 seconds to load, don’t expect search engines to pay attention.
And while you tweak the site for more speed, do some responsiveness testing. In other words, can the site accommodate different devices and still provide a quality experience?
5. Link Building
Lastly, try to invest in some healthy link building. This is when you get your link on other sites in authority positions and rankings. It’s one of Google’s top ranking factors for gaining traffic and climbing in thier search ranks.
Higher rankings will not be achieved overnight. Only with consistency and motivation will you get your site where it needs to be.